November 10, 2013 15:38
in News by Nea ::
Innes, Cameron and Hamish swapped their polo shirts and climbing shoes for smart attire to attend the annual QORF Awards, and contest the Environmental Award category again.
Although Mt Barney Lodge has been awarded several winner’s trophys in the past for outstanding Outdoor Recreation programs and environmental actions at the Lodge, this years submission had a different angle. Mt Barney Lodge is a small business that punches well above its size on environmental issues – as it operates with the help of just 5 full-time employees.
Mt Barney Lodge was awarded as a Finalist on the night, and networking and fun went well into the night at the Greek Club.
The intent of entering the awards process, was to showcase Mt Barney Lodge’s environmental innovation over the past 2 years. Mt Barney Lodge has focused on protecting the Unique Selling Proposition (USP) of the Scenic Rim region from coal seam gas, coal, and undesirable development.
Three things make this innovation special:
- The decision to involve Mt Barney Lodge in environmental governance issues was a considered and brave one as there was every possibility that this public position could be penalized by all levels of government. The owners decided that the loss of USP of the Scenic Rim was of far greater consequence than loss of tourism industry and government opportunities.
- The new strategy that increased governance actions still followed systematic business principles, and this was a key to success.
- Conservation by tourism operators has not been seen on this scale in SEQ since Binna Burra in the 70’s.
As part of these actions, Mt Barney Lodge recognised that a successful business with an outstanding brand would have more credibility when engaging in governance activities. Mt Barney Lodge prioritized time to achieve the following awards and profiles this year, including:
Mt Barney Lodge did not take the winners trophy home this year. However, as the invited guests included the Minister for National Parks Recreation Sport and Racing, the Honourable Mr Dickson and the Deputy Director-General for the same department Mr Ben Klaassen, Mt Barney Lodge is content with their environmental protection message being heard.